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Plastics & Printing Effect Pigments

Plastics & Printing applications preview with decorative effect pigments by Merck KGaA, Darmstadt, Germany

Our effect pigments give your print materials a sophisticated look and feel. But our portfolio doesn't end here. Our effect pigments also give plastics a unique appearance, adding value and appeal.

SHOWING OUR TRUE COLORS

True beauty has a depth to it that goes below the surface. From decorative printing to high-quality coatings, our effect pigments have been helping make the world a more colorful — and functional — place for more than half a century.

  • Our printing effect pigments have applications in traditional printing techniques like gravure and screen printing as well as in the new print technologies such as RGB.
  • Our plastics effect pigments do not only offer the most beautiful effects for your plastics applications but also add onto it some new technologies.

 

PICK YOUR APPLICATION

Printing applications preview on packaging with decorative effect pigments by Merck KGaA, Darmstadt, Germany

PRINTING APPLICATIONS 

High-quality printing – in packaging or on the product itself – make products stand out from the competition. Print technologies have an enormous range of possibilities: paper goods, wallpaper, decor, and textiles, to name a few. We have the technological expertise and the materials to bring your print vision to life.

Our featured printing technologies cover:

  • RGB
  • Flexo Printing
  • Gravure Printing
  • Screen Printing
  • Offset Coating
Plastic applications preview for packaging with decorative effect pigments by Merck KGaA, Darmstadt, Germany

PLASTICS APPLICATIONS

We come across plastics in packaging, household items, toys, electronics — almost all areas of our lives. Plastic finishes emphasize product appeal with sophisticated visual and tactile properties. With our portfolio, we offer you the latest color effect solutions for a wide range of thermoplastic technologies.

Discover all of them: 

  • Cast resins
  • Extrusion
  • Extrusion Blow Molding
  • IM3D
  • Injection Molding
  • Injection Stretch Blow Molding
  • Latex Rubber

Until now, only self-lit systems such as illuminated displays could use additive color mixing. They combine red, green, and blue dots of light that, used together, add up to produce white. With RGB-printing, these dots consist of highly reflective Spectraval™ pigments.

Unlocking the secrets of RGB technology allows you to create prints of previously unseen brilliance and depth.

Let there be light – suddenly the impossible becomes possible

There are so many areas RGB printing can now be used in – catching the eye and captivating customers. Surfaces seem to shine from within, offering all-new visual impact that is underscored by a smooth and brilliant chroma. Change the angle and prints have stunning, almost intriguing depth.

To make things easy, RGB printing with Spectraval™ works on conventional printing equipment, so it can be incorporated into standard screen, gravure, or flexo processes.

So what's the big, new thing about this process? With traditional CMYK printing, which is based on subtractive color mixing, each color that's used reduces the background color white until eventually you see black. With RGB, the printing world is turned upside-down: colors are “additive” – Spectraval™ pigments are printed on a black substrate and each layer of color adds light so that red, green, and blue combine to white. And just in case you need a bit more contrast, simply add Spectraval™ White.

Of course, RGB printing doesn't have to compete with CMYK. It's "additive" in more than one sense, so it can be used to add new impact and create unseen, unexpected effects that are guaranteed to grab attention. It's a simple, scientific principle but it's effective at enhancing prints.

Where will we see more and more RGB printing in everyday settings?

An increasing number of areas are now turning their attention to RGB technology as the impact of additive printing literally catches the eye of companies and customers. The fields in which we have already started collaborating on commercial-scale RGB printing processes include: cosmetic packaging, interior decorations (e.g. wallpaper), flexible packaging, and magazine covers.

How to achieve the best results in flexo printing with our effect pigments

In flexo printing, anilox rollers and photopolymer plates are used to apply the color to the material being printed, just as in offset coating with a chamber doctor blade system. Continual mixing of the ink during the printing process ensures a homogeneous distribution of the effect pigments. The proper anilox rollers and suitable polymer plates must be selected to ensure an undisturbed process and the best possible results. Top photopolymer plates include Nyloflex® FAH and Nyloflex® ART from Flint Group and Cyrel® DEC from DuPont.

The printing ink and its viscosity, as well as the cell geometry of the anilox rollers, must be adjusted to the effect pigment used.

How to achieve the best results in gravure printing with our effect pigments

Our effect pigments are especially well suited for gravure printing. The color layer thicknesses and smooth printed images that can be achieved using this printing technique, yield very strong effects.

For the best results, the printing ink and viscosity must be adjusted to the material to be printed and the printing speed. The printing form is the deciding factor for the quality of printing ink transfer and emptying of the cells. The particle size, screen count, and cell geometry must also be considered equally when effect pigments are used in printing. Use of laser engraved cylinders improves transfer behavior of the effect pigments onto the substrate. 

The printing ink and its viscosity, as well as the cell geometry of the etched rollers, must be adjusted to the effect pigment used.

Engraved cells

  • always horizontal
  • water-based: 130 – 140° angle, channeled
  • solvent-based: 120° angle, channeled

Etched cells

  • ratio of cell width to wall 10:1
  • etch depth up to 60 μm, very coarse pigments up to 80 μm

How to achieve the best results in screen printing with our effect pigments

Effect pigments in screen printing give silk-like shimmer or glitter impressions on fine foils, cards, and papers, and also on textiles and many other materials.

Adapting the mesh size to the particle size

For optimum results, use compatible screen mesh and effect pigments. As a rule of thumb, the mesh size of the screen must be at least 1.5 to 2 times larger than the largest effect pigment particle being used. This means, for example, that a screen with a mesh size of 90 to 120 μm should be used for Iriodin® 100 Silver Pearl with a particle size of 10 to 60 μm.

Squeegees with 60° to 70° shore hardness are recommended.

How to achieve the best results in offset coating with our effect pigments

Effect pigments in offset coating allow creative designs on various materials. For trouble-free printing and strong effects, it is important to select the correct anilox rollers and photopolymer plates. We have experienced excellent pigment transfer and coverage with the following photopolymer plates:

  • Nylocoat® Gold A 116 and Seal F 116 by the Flint Group
  • Cyrel® DVS by DuPont

The cell geometry of the anilox rollers and the effect pigments should be matched.

Stop crushed edges

To avoid crushed edges, we recommend adding base leaders to the polymer plates. For double coating applications, ensure that the base leaders for the two coating units are next to each other.



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