GEN Z BEAUTY BE BOLD, BE YOU

Gen Z Beauty Be Bold, Be You

LET'S MEET GEN Z

Welcome to the world of Gen Z beauty where every face tells a story, and every story is authentically beautiful.

Commonly named Gen Z this age group were born between the mid-1990s and early 2010s.

This dynamic demographic is marked by a unique set of characteristics, values, and aspirations that shapes their worldview and influences their interactions with the world that surrounds them. So what kind of consumers are they? Gen Z expect innovations, surprises and personalization. Therefore, products should not only be original and aesthetic, but also respond to their individual, unique needs. While pre-purchase research is an integral step before shopping.

THE KEY ASPECTS OF GEN Z BEAUTY LOVERS

THE KEY ASPECTS OF GEN Z BEAUTY LOVERS

Understanding and embracing Gen Z values and preferences is key to their hearts.

Sustainability, and inclusivity, along with a preference for self-expression and authenticity shapes their beauty world.

Not forgetting about creativity and innovation that are the lifeblood of Gen Z's impact on the cosmetic industry.

FORMULATION INSPIRATION

Discover our innovative formulation examples reflecting the key values of Gen Z across such categories as skin care and make-up. Get inspired!


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